IDENTITY
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WEB
People can experience and travel through the different countries, discover the food through stories and feelings.
Branding, web & campaign
Nordic Food sells Nordic ingredients in deli shops and at markets. The brand is inspired by the wild climate from the North.
The identity is based on the four elements (water, air, fire and earth), the four seasons and four taste elements (sweet, sour, bitter and salty). The circle represents the globe, sun and coherence. Furthermore the visual expression is Nordic, minimalistic and combines with beautiful nature photography.
People can experience and travel through the different countries, discover the food through stories and feelings.