As a student I won ‘Reklame for Alvor’ - an industry contest where agencies compete to create the best campaign for a chosen charitable organisation. In this case it was The Danish Alzheimer's Association. The campaign is brought to life by voluntary work by professionals and is aired all over the country.
We were to create a campaign that tells a different story about dementia and the people it affects with issues like isolation and fear of prejudices from outsiders. The idea should embrace both the people with the disease and their relatives. By showing that 'what matters most still lives on' in the form of love and relationships, we show that there is a positive life after the diagnose filled with care and positivity - in contrast to the dark stories that are often told when it comes to dementia.
